About the Program

The Real-time Advertising (RTA) Academy is an educational program for industry professionals to understand the language, tools and processes of the online advertising ecosystem.

Despite the rapid growth of programmatic, real-time advertising remains a mystery to many in media and marketing. In talking with agencies we discovered a need for always-on education, given the crowded market and confusion around advertising technology. The RTA Academy was borne out of this need as part of the Quantcast's annual "Quantathon" — an innovation hackathon — created to address the knowledge gap across media buying professionals.

The training program was initially delivered to a handful of agency partners and client advertisers in the US and UK and then began to scale. To date, the Real-time Advertising Academy has partnered with industry organizations IAB Europe, IAB UK, 4A's and ANAs and has trained over 3000 professionals at 200 events in 9 countries.

Recognizing the widespread benefit to the industry, the RTA Academy has since expanded the program to offer:

  • An online course and certification featuring a self-paced curriculum that introduces the fundamentals of digital advertising in video modules, incorporating quizzes to test your knowledge.
  • Live workshops of the RTA fundamentals course led by a programmatic expert either hosted in-house or at one of our regional roadshows.

RTA Trainings Across the World

  • Austin
  • Boston
  • Chicago
  • Dallas
  • New York
  • San Francisco
  • Dublin
  • London
  • Melbourne
  • Milan
  • Munich
  • Paris
  • Stockholm
  • Sydney
  • Charlotte
  • Denver
  • Phoenix
  • Minneapolis
  • Miami
  • Seattle
  • Montreal
  • Toronto
  • Brisbane
  • Melbourne
  • Auckland