The Real-time Advertising (RTA) Academy is an educational program for marketers to gain key skills to keep apace in a rapidly evolving digital advertising industry. To date, over 3,000 marketers have graduated from the RTA globally.
The RTA Academy courses are designed for marketers at any stage of their career, providing a detailed understanding of the digital ecosystem. Graduates are provided greater knowledge and insight on the language, tools, processes required to launch campaigns, convert new customers and expand their overall objectives. Industry partners include the IAB Europe, IAB UK and ANAs.
Who should get certified?
If you're a marketer who wants to either learn or stay on top of the world of online advertising, a sector moving at lightning pace, then this is a course for you.
Why get certified?
The RTA Academy helps people get exactly the skills they need, right now. You can take the knowledge with you to boost your company's marketing performance or beyond the workplace and expand your career skills for your next big role.
Media Director, agenda21
“The Quantcast RTA Academy is a fantastic initiative from Quantcast — forming part of our training programme for new recruits in both planning teams & broader disciplines such as Paid Search. We've also had great feedback from our clients — many of which have benefited from the content expertly compiled & presented by the team at Quantcast.”
Managing Partner, Havas Media International
“The Quantcast RTA Academy was a really insightful and useful way of demystifying this exciting and ever-evolving sector. The course was useful for all levels of knowledge in our agency and I would highly recommend it to anyone looking to learn more about how Real-time Bidding actually works, the different players in the market, and the upcoming trends and challenges in this area like attribution and viewability.”
Head of Performance Marketing, Starcom MediaVest Group
“With a growing number of clients' attention moving to Real-time advertising, it was important for me to ensure that Starcom’s planning team were as informed as possible about what is happening in the marketplace. Working with Quantcast on a tailored Academy solution meant we had different training for people based on their knowledge and were able to roll this out for the entire planning team who came back with insights into issues such as fraud, viewability and trading practices in the RTB space.”
Want to learn more?
Get in touch with Quantcast about the RTA Academy and more!